BuzzSumo: The Definitive Guide

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Uncover Untapped Long Tail Keywords With “Question Analyzer”

This is one of my favorite new BuzzSumo features.

Why?

First, you can use the Question Analyzer to see the exact questions people are asking on Reddit, Quora and forums.

That way, you can get a list of burning questions in your industry.

Yup, that’s pretty cool.

But that’s not the main reason I use the Question Analyzer.

I mainly use this feature to find long tail keywords.

Why?

Well, when someone asks a question on Reddit, it usually means they Googled it first… and came up empty.

In other words:

Lots of people are searching for that question… but the results stink!

So if you can create a piece of content that answers that exact question, you can get boatloads of traffic.

Here’s a real-life example:

Earlier this year I decided to update this post.

So I added new screenshots, updated old content, and deleted outdated stuff:

I also realized that the title tag was leaving A LOT of traffic on the table.

You see, the old title tag was:

As you can probably guess, my target keyword for that page was: “YouTube SEO”.

And sure enough, my post ranked #1 in Google for that term:

But I also realized that I could get even MORE Google traffic to that page by including a long tail keyword in the title tag.

The question is:

What long tail keyword should I pick?

Well, back in the day, I would fire up the Google Keyword Planner and type “YouTube SEO” into it.

But that would only give me super-similar variations of “YouTube SEO”.

(And as you can see, most of these variations have really low search volume)

Instead, I logged into BuzzSumo and typed “YouTube SEO” into the Question Analyzer:

And I got a list of questions that people asked about that topic:

One particular question stood out right away: “How to rank your youtube videos on Google?”:

My post answered that question. But it wasn’t optimized around that term.

So I added a shortened version of that long tail keyword to my title tag:

Concluding

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